A Digital Marketing professional creates a digital marketing strategy and implements specific digital marketing campaigns. They understand the key concepts of digital, how it has changed customer behaviour and its business implications.
They will be tasked with devising, implementing and measuring digital campaigns that engage and convert customers. Digital Professionals will understand the importance of digital channels and strategies and know how to use Search Engine Optimization (SEO) online and offline, paid search, content, advertising and email to drive customer engagement.
Note: The only available pathways for Future in Tech starting November 2025 are Cybersecurity Analyst; Data Analytics; and Cloud Practitioner (entry level).
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