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About This Course

This course will give you a detailed roadmap to excellence in your digital marketing career. You will learn how to effectively strategies and implement powerful digital marketing campaigns that drive conversions, from social media marketing and Search Engine Optimisation (SEO), to integrated multimedia marketing strategies.

Cenit College delivers the course in conjunction with the Digital Marketing Institute, whose industry professionals set the global standard in digital education.

Duration: 20 weeks
Participants: 25
Certification: Certified Digital Marketing Professional

Learning Outcomes

  • Introduction to Digital Marketing
  • Content Marketing
  • Social Media Marketing
  • SEO (Search Engine Optimization)
  • Paid Search (PPC) With Google Ads
  • Display and Video Advertising
  • Email Marketing
  • Website Optimization
  • Analytics with Google Analytics
  • Digital Marketing Strategy

Who Should Attend

There are no prerequisites, but the course is technically demanding. We recommend that prospective students are familiar with basic computing concepts with a strong interest in Digital Marketing.

Course Syllabus

Module 1:  Introduction to Digital Marketing

  • Principles of Digital Marketing
  • Developing Marketing Objectives and Digital Research
  • Connecting with the Customer

Module 2:  Content Marketing

  • Content Marketing Concepts and Strategy
  • Using Content Research to Find Opportunities
  • Developing a Content Marketing Plan
  • Creating and Curating Content
  • Publishing and Distributing Content
  • Metrics and Content Marketing Performance

Module 3:  Social Media Marketing

  • Key Social Platforms for Digital Marketing
  • Setting up a Social Media Experience for a Business
  • Growing and Engaging an Audience Using Social Media
  • Creating and Optimizing Social Media Campaigns

Module 4:  SEO (Search Engine Optimization)

  • SEO Fundamentals
  • Keywords and Building an SEO Content Plan
  • Optimizing Organic Search Ranking
  • Measuring SEO Performance

Module 5:  Paid Search (PPC) With Google Ads

  • Fundamentals of Paid Search
  • Creating a Paid Search Campaign with Google Ads
  • Managing a Paid Search Campaign
  • Measuring Paid Search Campaigns

Module 6:  Display and Video Advertising

  • Fundamentals of Display and Video Advertising
  • Creating and Managing a YouTube Channel
  • Google Display Network and Video Ad Formats
  • Creating and targeting Display and Video Campaigns
  • Measuring and Optimizing Display and Video Campaigns

Module 7:  Email Marketing

  • Email Marketing Fundamentals
  • Email Marketing Tools and Strategy/Email Design
  • Creating an Effective Email Campaign
  • Testing and Optimizing an Email Campaign
  • Marketing Automation Overview

Module 8:  Website Optimization

  • Web Design and Website Optimization
  • Publishing a Basic Website
  • Design Principles and Website Copy
  • User-Centered Design and Website Optimization
  • Website Metrics and Developing Insight

Module 9:  Analytics with Google Analytics

  • Web Analytics Fundamentals and Google Analytics
  • Monitoring and Analysing Campaigns

Module 10:  Digital Marketing Strategy

  • Digital Strategy Fundamentals
  • Setting Strategy Objectives and KPIs

Digital Strategy Research, development and execution

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